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HP's most comprehensive digital graphic arts portfolio for printing everything from color postcards to large, outdoor banners will transform the city of Cannes for the 60th edition of its international Film Festival. As festival-goers arrive at the central railway station, they are welcomed by ultra–large-format photos printed using HP Scitex, displayed on huge 17 square metre windows separating the sidewalk from the arrivals hall. HP Scitex ultra-wide-format printers have also been used to produce the iconic banners of up to 500 sq metres that wrap around entire buildings – like the one that graces the red-carpeted entrance to the Palais des Festivals.
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HP Studio and HP Digital Lounge: The HP Studio overlooking the beautiful beachfront and the HP Digital Lounge in the famous Majestic Barriere hotel will offer the Festival attendees a first-hand experience of HP's latest digital entertainment solutions and a sneak-preview into the future of IT and product design. HP Studio and HP Digital Lounge will showcase the latest consumer notebooks, desktop PCs, handhelds, workstations, digital imaging and printing solutions as well as many other digital entertainment and mobility devices and services.
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In conjunction with the 60th anniversary of the Cannes Film Festival, HP is bringing a friendly face to mobility for film fans from around the world converging on the French Riviera. During the 19th – 25th of May, HP Go Mobile! teams will be roaming the famous Cannes Croisette, the heart of Festival action, as well as nearby shopping areas to provide consumers with a first-hand look into some of HP’s exciting notebook and iPAQ benefits. The Go Mobile! teams will be demonstrating the capabilities of HP’s smart phone, the iPAQ 514 Voice Messenger, its travel companion, the HP iPAQ rx5940, and one of the company’s hot new consumer notebooks, the HP Pavilion tx1000. Consumers will have the chance to win an iPAQ and other prizes, while getting to experience how HP is making the computer personal again. Go Mobile! teams will be easily recognizable thanks to their colorful HP uniforms and eye-catching two-wheeled, electric transportation devices (Segways®).
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HP always take innovation seriously whether up on the big screen, on dry land and now, in the water. We’ve sponsored Proteus, a 100 feet long twin hulled boat that has been attracting lots of interest from the Cannes quayside thanks to its long titanium legs that adjust to the surface of the water and facilitate its incredible speed. This ultra light and flexible catamaran is the first in a new generation of Wave Adaptive Modular Vessels (WAM-V™) based on patented technology that delivers a radically new seagoing experience. The HP Proteus Boat will be performing manoeuvres in the bay throughout the festival period.
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In addition to providing our own environments at the heart of the Festival experience, HP has also provided equipment and technical support to Canal+, the exclusive supplier of the Festival images for broadcast around the world. Cannes Festival TV is broadcasting to hotels and other locations throughout the Festival and also conducts the Festival TV Tour in the Palais des Festivals, while also operating a Live Broadcast soundstage on the Z Plage.
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Technology to inspire |
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Film is rooted in rich storytelling history. With the latest digital technology solutions, HP empowers cinema's current and would-be players to communicate their stories, unleash their creative genius and push cinematic art to new frontiers.
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Case studies |
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HP helps DreamWorks create bold new worlds
How we helped set new benchmarks for realism in animated film.
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HP helps the Sundance Institute |
| How we helped change the way the world's most inventive stories are created, told and shared. |
| When PostWorks expanded its Avid offering, it learned that HP workstations are a reliable ally both in the editing suite and on the bottom line. |
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Printable version
